360° Branding, marketing & F&B consultancy
“Make our mark!” was the brief from our client, who sought to impact & shake Singapore’s competitive & saturated nightlife space. From ground zero, we created WAN - an Asian Utopian nightclub & outdoor bar for nocturnal partygoers and chasers of a good time. A meeting ground for old friends & new.
From interior design, food & beverage menu development to branded drink coasters, every customer touchpoint was meticulously design to tell WAN’s brand story.
Have a peek of the synopsis below…or are we sharing a story you already enjoy?
We wanted to create a signature product to allure our target markets & spark engaging conversations with them, both online and offline.
Enter our signature alcoholic bubble tea. Tapping into the highly popular bubble tea market, consumed by our target consumers within Singapore & the region, we wanted to innovate and weave this relevance into the nightlife space. We collaborated with an award-winning mixologists to create Asian-inspired flavours (e.g. Thai milk tea, Yakult, Chendol, Iced Lychee) to draw nostalgic sweetness to the consumers’ tastebuds and memories.
Each served with WAN’s branded print and eye-catching floaties, this proved to be an unwavering hit amongst the female segments and an attention magnet to both social media users & media publications.
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Many nightlife establishments take themselves too seriously. We maintained our offering of exclusivity & high-energy, but dared to be playful with it. We conceptualised an Asian-inspired angle for the project, boasting Asian-fusion cuisine and bubble tea cocktails at the outdoor bar, and an oriental utopia design for the club indoors.
We celebrated our grand launch weekend with a video boosted on social media that instantly went viral, and was shared on various media entertainment publications.
We created WAN - a proudly Asian premium nightclub and outdoor gastrobar.
WAN | Outdoor Bar + Eat boasts attractive happy hour promos, signature cocktails and drool-worthy Asian-inspired culinary treats on all evenings of the week.
On the late nights of Wednesdays, Fridays and Saturdays, WAN | Club invites patrons to leave all inhibitions at the door and escalate their night with their cliques in the best possible way. Step indoors to pure, unadulterated fun, with a community of thrill-seeking party-goers, high energy musical sensations, and jaw-dropping atmosphere with thought-provoking Asian-inspired mural arts, Singapore’s first fish tank bar & eye-catching lighting visuals.
There you have it. Step in if you dare to feel electric.
Situated at Suntec City, WAN was born right smack between other established, popular clubs and several new budding ones. Competition was stiff, but we took this challenge and create something which appeased both client & consumers.
